MEETING SEASONAL DEMAND IN A DYNAMIC PRODUCTION ENVIRONMENT

被引：3
|
作者：
MYERS, DC
机构：
[1] Department of Applied Statistics and Operations Research, Bowling Green State University, Bowling Green
来源：
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH | 1992年 / 57卷 / 03期
关键词：
linear programming; marketing; Production;
D O I：
10.1016/0377-2217(92)90341-6
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
Seasonal fluctuations in demand can cause difficulties in scheduling production for a firm. This is especially true when this demand pattern occurs in a growth market. One particular problem which arises is the coordination between production personnel and sales personnel. This article presents a model for determining the maximum annual demand which can be met given the seasonality of the demand pattern and the dynamic nature of the production enviroment. The model was developed for a plastics firm which manufactures closures for liquid containers.
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页码：309 / 315
页数：7
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