Relationship between knowledge-based resources and innovation in the hotel industry

Nowadays, organizations are increasingly face with dynamic and changing environment. Therefore, in order to survive and keep dynamics they must adapt to environmental changes. Innovation also recognized as the most important factor for survival of knowledge-known and technological companies. Knowledge is considered as the basis and most important factor for competition. According to the study, the aim of this study is to investigate the relationship between knowledge-based resources and innovation in the hotel industry of Guilan. This research is descriptive research and is functional in terms of objective. The population of the research includes all hotels of Guilan province. Given that the population is limited and available, sample size of this study is the same as the number of population with 128 hotels that used census method. Data collection was conducted by a standard questionnaire. The data were analyzed using SPSS19 software in both descriptive and inferential statistics. The results of the research indicate a significant relationship between knowledge-based resources and innovation. Finally, some recommendations have been proposed to improve the knowledge according to the results of hypotheses. (C) 2016 IASE Publisher. All rights reserved.