MODERN REGIONAL MEDIA DISCOURSE FEATURES (ON THE EXAMPLE OF THE REPUBLIC OF CRIMEA PRINTED PRESS)

The mass media regional discourse is a part of mass media national space, simultaneously it has certain features that reflect regional specifics. These features are systematically displayed by mass media agenda, by the ways of information presentation, interpretation of socially significant events, the priority themes and genres, organization of the dialog with audience, media texts compositional and stylistic design. Newspapers as one of the important for the region printed mass media types concentrate regional mass media discourse attributes. The given research attempts to reconcile the theory of regionality with the real factors and facts of the Crimea media history in its dynamic characteristics displayed in the regional newspapers. It should be noted that integrated analysis of the Crimea regional media discourse in the newspaper segment presents the region's informational worldview in 2013-2015, the period of Crimea sovereignty changing and the peninsula comprisal to the Russian Federation. Regional newspapers are diverse information media, they are obtainable and convenient first of all for the accustomed reader. These characteristics afford ground for regarding the newspaper as a region's informational space core. The newspaper sheet corporality is perceived positively by many people (mainly by the older generation). A regional newspaper has an undeniable advantage - it realizes in its content principle of closeness to the reader living in the particular region. The Republic of Crimea press thematic preferences analysis (eight Crimea-wide and municipal periodicals publications have been analyzed) enables one to designate the following regional 2013-2015 agenda priorities: Crimean deputies and officials work; the Russian Federation, Ukraine and Crimea relations; Crimea legal status; language issue; Crimean economics problems and achievements; ecology; culture; tourism, - which form the public opinion, influence standards of events perception by society.