Business colleges and their community: Content analysis of websites of business colleges in the MENA region

This research aims to explore the practices of business colleges in the Middle East and North Africa (MENA) region to reveal their engagement with the society and the factors affecting their engagement with the community. The study utilized a content analysis approach in collecting data from the websites of business colleges in 2016. The sample size comprised 142 business colleges from 20 countries in the MENA region. A regression model was established for the relationship between the independent variables (age, type and academic accreditation of business school and income level, population density and Internet user rate in the country of the college) and the dependent variable (behavior of business schools in disclosing their societal role on their websites). The results indicate that situation and economic stability are central factors influencing the level of disclosure about the business schools' engagement with the community. This gives an impression that university practices of social responsibilities come as a result of economic and social development, not as a result of the needs of the society itself. Accordingly, the study recommends that business schools in less developed societies reemphasize their roles according to their community needs and facilitate technology in the process of fulfilling this responsibility.