THE USE OF MATHEMATICAL-MODELS IN MARKETING

被引：6

|

作者：

KOTLER, P

机构：

来源：

JOURNAL OF MARKETING | 1963年 / 27卷 / 04期

关键词：

D O I：

10.2307/1248643

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：31 / 41

页数：11

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