The present paper examines the value of hypnosis in applied sport psychology. The following issues will be addressed: (a) what is hypnosis?, (b) theoretical perspectives on hypnosis, (c) hypnotizability, (d) factors influencing the effectiveness of hypnosis, (e) misconceptions and concerns about hypnosis, (f) the hypnotic process, (g) research on hypnosis and athletic performance, (h) uses in applied sport psychology, and (i) training in hypnosis. These issues will be considered with respect to the particular needs of athletes and the specific demands of sport.