PHYSICIAN ATTITUDES TOWARD PHARMACEUTICAL SALES REPRESENTATIVES

被引：0
|
作者：
ANDALEEB, SS
TALLMAN, RF
机构：
来源：
HEALTH CARE MANAGEMENT REVIEW | 1995年 / 20卷 / 03期
关键词：
PHARMACEUTICAL SALES REPRESENTATIVES; PHYSICIAN ATTITUDES;
D O I：
暂无
中图分类号：
R19 [保健组织与事业（卫生事业管理）];
学科分类号：
摘要：
Physicians in northwestern Pennsylvania were surveyed to identify the factors that influenced their attitudes toward pharmaceutical sales representatives (PSRs). The results suggest that physicians' attitudes were influenced by the information and educational support they received from PSRs, selling techniques used by the PSRs to promote their products, and the volume of patients they saw.
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页码：68 / 76
页数：9
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