Determinants of Exhibition Service Quality as Perceived by Attendees

被引：48
|
作者：
Jung, Mihae [1 ]
机构：
[1] Macquarie Univ, Macquarie Int, Asia Pacific Res Inst Macquarie, N Ryde, NSW 2109, Australia
来源：
JOURNAL OF CONVENTION & EVENT TOURISM | 2005年 / 7卷 / 3-4期
关键词：
Exhibition; attendees; service quality; overall satisfaction; behavioral intention;
D O I：
10.1300/J452v07n03_05
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study attempted to identify comprehensive determinants (or dimensions) of exhibition service quality as perceived by attendees. Dimensions of exhibition service quality were constructed and identified, which are relevant for attendees to accomplish their objectives in an exhibition. The empirical results produced six dimensions of exhibition service quality: booth management, contents, registration, access, booth layout and function, exhibition and booth attractiveness. Contents turned out to be the most important dimension of exhibition service quality. Attendees were most concerned with number of participating exhibitors; quality of products or service exhibited; and conferences, seminars and events organized at the exhibition. We also confirmed the positive impacts of service quality on overall satisfaction and behavioral intention. (C) 2005 by The Haworth Press, Inc. All rights reserved.
引用
收藏
页码：85 / 98
页数：14
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