... or is the question of being at once the most basic and the most concrete ? On the ambitions and responsibilities of contemporary American philosophy

At its centennial in 2001, the American Philosophical Association bravely proclaimed: "Philosophy Matters." But does it? It won't unless it reaches the concreteness of everyday life. To do so was Martin Heidegger's ambition, and one can read Saul Kripke's books as an attempt to get mainstream American philosophy beyond its abstractions. At length, Kripke's efforts, on one reading, failed while Heidegger's remained incomplete. A theory of commodification can get us closer to the things that matter to us in everyday life.