THE EFFECTS AND USE OF MAINTENANCE NEWSLETTERS IN A SMOKING CESSATION INTERVENTION

This article evaluates the effects and use of adjuncts to a televised smoking cessation program, based on the American Lung Association's ''Freedom From Smoking in 20 Days.'' Subjects were randomized to maintenance and control conditions. The maintenance condition received newsletters with information and support addressing different stages in the cessation process and information about a telephone hotline. The maintenance condition did not increase cessation at any wave of interviewing, assessed by multiple point or point prevalence of abstinence. Those abstinent at 6 months and those who had made an attempt to stop smoking by that time were more likely to have used the newsletters and were more likely to have used the sections relevant to their cessation stage. Rates of use of the telephone hotline were low. The newsletters appear to be useful to smokers who are predisposed to use written materials.