EXAMINING THE IMPACT OF MANUFACTURING AND MARKETING CAPACITY DECISIONS ON FIRM PROFITABILITY

被引：5
|
作者：
CRITTENDEN, VL
CRITTENDEN, WF
机构：
[1] The Carroll School of Management, Boston College, Department of Marketing, Chestnut Hill
[2] College of Business Administration, Northeastern University, Boston, MA 02115
来源：
INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS | 1995年 / 40卷 / 01期
关键词：
CAPACITY; CROSS-FUNCTIONAL; SIMULATION; MARKETING; MANUFACTURING;
D O I：
10.1016/0925-5273(95)00028-M
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
This research, through the use of a functionally integrative performance model [PROD/CUST], examines the impact of 18 priority sequencing rules on the allocation of constrained and excess production capacity. The research offers several propositions regarding manufacturing and marketing decisions (e.g., customer mix, product mix, cost, price, capacity, customization, market dynamics) and their relation to capacity allocation and profitability and attempts to reveal strategies, under varying conditions, which maximize profit-impact.
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页码：57 / 72
页数：16
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