REASSESSING MARKETING INFORMATION SYSTEMS

被引：0

作者：

MCNIVEN, M

HILTON, BD

机构：

来源：

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：3 / 12

页数：10

共 50 条

[1] MARKETING INFORMATION SYSTEMS
SCHAFFIR, KH
[J]. MANAGEMENT INFORMATICS, 1974, 3 (01): : 29 - 36
[2] MARKETING INFORMATION SYSTEMS
BERENSON, C
[J]. CHEMICAL ENGINEERING PROGRESS, 1969, 65 (12) : 13 - &
[3] MARKETING INFORMATION SYSTEMS
BERENSON, C
[J]. JOURNAL OF MARKETING, 1969, 33 (04) : 16 - 23
[4] Reassessing & clarifying information systems acceptance & usage
Malhotra, Y
[J]. ASSOCIATION FOR INFORMATION SYSTEMS PROCEEDING OF THE AMERICAS CONFERENCE ON INFORMATION SYSTEMS, 1997, : 1051 - 1051
[5] SYSTEMS APPROACH TO MARKETING INFORMATION
WILKINSON, B
[J]. JOURNAL OF SYSTEMS MANAGEMENT, 1969, 20 (10): : 7 - 10
[6] MODELLING OF MARKETING INFORMATION SYSTEMS
Teletov, A. S.
Zagorulko, S. A.
[J]. MARKETING AND MANAGEMENT OF INNOVATIONS, 2010, (02): : 59 - 72
[7] COMPUTERIZED MARKETING INFORMATION SYSTEMS
WILL, HJ
[J]. BRITISH JOURNAL OF MARKETING, 1970, 4 (AUT): : 146 - 159
[8] Systems marketing for the information age
Singer, John G.
[J]. MIT SLOAN MANAGEMENT REVIEW, 2006, 48 (01) : 96 - +
[9] MARKETING INFORMATION-SYSTEMS
ROWLEY, J
[J]. ASLIB PROCEEDINGS, 1994, 46 (7-8): : 185 - 187
[10] An investigation of marketing managers' dissatisfaction with marketing information systems
Jiang, JJ
Klein, G
Motwani, J
Balloun, J
[J]. INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, 1997, 17 (02) : 115 - 121