MARKETING HYPE - A NEW PERSPECTIVE FOR NEW PRODUCT RESEARCH AND INTRODUCTION

被引：52

作者：

WIND, J

MAHAJAN, V

机构：

来源：

关键词：

D O I：

10.1111/1540-5885.410043

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：43 / 49

页数：7

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