COMMUNICATION - A SYSTEMS THEORETICAL POINT-OF-VIEW (3RD-ORDER CYBERNETICS)

The intention of this paper is to look at different relationships that can occur between People in a network. These relationships have to be anticipated by managers in order to diagnose and elaborate relationships that fit into the context of their organization. The development of a relationship matrix creates the foundation for analyzing and understanding relationships in a network. Third-order cybernetics is seen as the relationship which exists between the observers in a network. A cognitive approach is developed that aims at analyzing the link among relational properties, communication, and organizational change processes.