CHARACTERISTICS OF MARKETING OF INDUSTRIAL INNOVATIONS IN THE REGION

被引：0
|
作者：
Mykolayivna, Zabarna Eleonora [1 ]
机构：
[1] Odessa Natl Polytech Univ, Dept Econ Syst & Management Innovat Dev, Econ, Odessa, Ukraine
来源：
MARKETING AND MANAGEMENT OF INNOVATIONS | 2014年 / 04期
关键词：
market; scientific and technical production; scientific and technical organization; marketing; regional development;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
The article explores the concept of the essence and specificity of formation of the marketing system of scientific and technical products in the region. The author analyses the current state of market of innovations in the regions. Article defines the factors affecting the area of activity of the research organization in the region and offers methodical approaches to the estimation of the factors considered in the economic analysis of new products.
引用
收藏
页码：11 / 19
页数：9
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