THE COMING AND GOING OF THE GLOBAL CORPORATION

Despite its topicality in the business monthlies and corporate boardrooms, there is no single definition of the term globalization, and certainly no one-size-fits-all strategy for competition on a global scale. Fleenor and six recognized international experts debunk the common assumptions made concerning the need for companies to "go global." They assert that the leaders of tomorrow's global breed have already realized the shortcomings of the conventional idea of globalization and are seeking alternate solutions. © 1993.