Controlling of the ecological and economic enterprise security on the bases of ecomarketing

被引：0
|
作者：
Prokopenko, O. V.
Shkola, V. Yu.
机构：
来源：
MARKETING AND MANAGEMENT OF INNOVATIONS | 2012年 / 04期
关键词：
ecological marketing; ecological good; ecological and economic security; enterprise; market;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
Controlling of the ecological and economic enterprise security on the bases of ecomarketing The author of the article described the ecological and economic security concept and defined main methodological approaches to its research. The necessity of the enterprise development on the bases of ecological marketing was grounded. An estimation procedure that shows ecological goods corresponds to different market subjects' interests was suggested.
引用
收藏
页码：337 / 346
页数：10
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