FORMING CONJUNCTURE IN THE WORLD HONEY MARKET: CURRENT STATE AND PROSPECTS FOR UKRAINIAN EXPORTERS

Purpose. The purpose of the article is to study the specifics of export and import of honey in conditions of liberalization of world trade. Methodology / approach. The theoretical and methodological basis of the research is the dialectical method of knowledge of economic processes, the fundamental provisions of modern economic theory, legislative and normative acts of Ukraine, scientific works of domestic and foreign scientists concerning the economy of the agrarian market in general and the market of beekeeping products in particular. Different methods were used to achieve the goal and solve problems in the research: abstract-logical - in studying the theoretical foundations and forming conclusions about the development of the beekeeping market, statistical - to study the dynamics of development of the world and domestic market of beekeeping products, comparative - in the study of economic phenomena by comparing the actual data for some years, calculation-constructive, graphical - for a visual representation of trends and changes in economic phenomena, expert assessments - in the study of the influence of qualitative factors on the functioning of the market of beekeeping, correlation-regression analysis and economic modeling - to create a model of the honey market and make a forecast for its further development. Results. In the article we consider the current state and trends of the state of the world market for honey. We have identified internal and external factors that influence the competitiveness of domestic products. The main players in the world market of honey are singled out. The main factors influencing the volumes of export of honey from Ukraine are determined. Originality / scientific novelty. We have investigated the state of the beekeeping industry in the context of honey production, the presence of bee colonies and their productivity in various organizational and legal forms of management. The export potential of beekeeping industry of Ukraine on the world market is outlined. Practical value / implications. In the article we evaluate the competitive position of the domestic branch of beekeeping in comparison with the main rivals of the countries. A share of Ukrainian honey in the total exports of major partner countries has been established. We have constructed a correlation map of the factors influencing the efficiency of the export of domestic honey.