PIONEERING AND MARKET SHARE - IS ENTRY TIME ENDOGENOUS AND DOES IT MATTER

被引：56
|
作者：
MOORE, MJ [1 ]
BOULDING, W [1 ]
GOODSTEIN, RC [1 ]
机构：
[1] UNIV CALIF LOS ANGELES,ANDERSON SCH MANAGEMENT,LOS ANGELES,CA 90024
来源：
JOURNAL OF MARKETING RESEARCH | 1991年 / 28卷 / 01期
关键词：
D O I：
10.2307/3172729
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：97 / 104
页数：8
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