CREATIVITY AS AN ENHANCER OF TOURISM ENTREPRENEURSHIP IN ECUADOR

The states are using tourist destinations in order to enhance the economic and social benefits of the regions that have these strengths. This work aims to design a strategy, from the value of creativity, to empower the fundamental actors of the community. The scenario where the research was carried out was in the Parish of La Avanzada, in the Canton of Santa Rosa, in the Province of El Oro. The unit of analysis was the settlers and decision makers of the locality. The fundamental result was the strategy that is distinguished by its creative intensity in the actions, the ways of implementing each one of them and its evaluation which is able to be implemented in the Parish and Canton. It can be concluded that this objective research in this research designed a strategy, based on creativity and that its methodology is easy to understand and understand.