ADVERTISING - MASS COMMUNICATION IN MARKETING - LITTLEFIELD,JE AND KIRKPATRICK,CA

被引：0

|

作者：

ORTHMAN, WG ^{[1
]}

机构：

[1] UNIV PUGET SOUND,TACOMA,WA 98416

来源：

JOURNAL OF MARKETING | 1972年 / 36卷 / 02期

关键词：

D O I：

10.2307/1250994

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：107 / 108

页数：2

相关论文

共 50 条

[1] ADVERTISING - MASS COMMUNICATION IN MARKETING - LITTLEFIELD,JE AND KIRKPATRICK,CA
LEBOWITZ, CF
JOURNAL OF RETAILING, 1970, 46 (04) : 72 - 73
[2] ADVERTISING - MASS-COMMUNICATION IN MARKETING - KIRKPATRICK,CA
DUNN, SW
JOURNALISM QUARTERLY, 1959, 36 (03): : 366 - 367
[3] ADVERTISING - MASS-COMMUNICATION IN MARKETING, 2ND EDITION - KIRKPATRICK,CA
WALTERS, CG
JOURNAL OF MARKETING, 1965, 29 (01) : 105 - 105
[4] ADVERTISING - MASS-COMMUNICATION IN MARKETING, 2ND EDITION - KIRKPATRICK,CA
LEBOWITZ, CF
JOURNAL OF RETAILING, 1964, 40 (04) : 54 - 55
[5] PROMOTION - PERSUASIVE COMMUNICATION IN MARKETING - TILLMAN,R AND KIRKPATRICK,CA
BOLEN, WH
JOURNAL OF MARKETING, 1973, 37 (01) : 112 - 112
[6] PROMOTION - PERSUASIVE COMMUNICATION IN MARKETING - TILLMAN,R AND KIRKPATRICK,CA
HARTMAN, RH
JOURNAL OF MARKETING, 1968, 32 (04) : 105 - 105
[7] PROMOTION - PERSUASIVE COMMUNICATION IN MARKETING - TILLMAN,R AND KIRKPATRICK,CA
LEBOWITZ, CF
JOURNAL OF RETAILING, 1968, 44 (02) : 79 - 79
[8] MARKETING - ENVIRONMENTAL APPROACH - KERR,JR AND LITTLEFIELD,JE
ROBICHEA.RA
JOURNAL OF MARKETING, 1974, 38 (04) : 114 - 114
[9] Professional media on Advertising, Communication and Marketing
Campo, Daniel
DOCUMENTACION DE LAS CIENCIAS DE LA INFORMACION, 2021, 44 (02): : 319 - 321
[10] ADVERTISING AND MASS MARKETING - THE THREAT AND THE PROMISE
EDER, PF
FUTURIST, 1990, 24 (03) : 38 - 40

← 1 2 3 4 5 →