The influence of green product competitiveness on the success of green product innovation Empirical evidence from the Chinese electrical and electronics industry
被引:131
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作者:
Wong, Stanley Kam-Sing
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机构:
Univ Newcastle, Fac Business & Law, Callaghan, NSW, AustraliaUniv Newcastle, Fac Business & Law, Callaghan, NSW, Australia
Wong, Stanley Kam-Sing
[1
]
机构:
[1] Univ Newcastle, Fac Business & Law, Callaghan, NSW, Australia
Green innovation;
Green new product success;
Green product competitive advantage;
Green product innovation;
Green process innovation;
Innovation;
China;
D O I:
10.1108/14601061211272385
中图分类号:
F [经济];
学科分类号:
02 ;
摘要:
Purpose - The purpose of this article is to investigate the influences of green product innovation and product process innovation on two constructs of green innovation casual chain: green product competitive advantage and green new product success. The impacts of green product competitive advantage as a partial mediator in the link between green product/process innovations and green new product success are also examined. Design/methodology/approach - A model with four constructs is presented and tested on a sample of 203 R& D project leaders of electronics firms operating in China using quantitative methods. Findings - It is found that green product and process innovations are positively associated with green product competitive advantage and green new product success, and green product competitive advantage partially mediates the relationships between green product/process innovations and green new product success. It is also found that green product innovation exerts a stronger influence on the consequential constructs than green process innovation. Practical implications - The positive causalities among the constructs suggest that green innovation is more than a branding support. It pays to pursue green innovation. Green product innovation is demonstrated to have a positively stronger influence on both green product competitive advantage and green new product success than green process innovation. The difference in impact signals that when operating under limited resources, green product innovation should be pursued first. Originality/value -The article addresses the gap in green innovation theory concerning the associations among the key constructs of green innovation causal chain. It is the first green innovation research ever conducted in the e-industry in China. The causalities identified can be leveraged to improve Chinese e-industry players' innovative and competitive capabilities and to encourage them to stay proactive in addressing challenges arising from environmental issues.
机构:
Univ Muhammadiyah Yogyakarta, Brawijaya Rd, Yogyakarta City 55183, IndonesiaUniv Muhammadiyah Yogyakarta, Brawijaya Rd, Yogyakarta City 55183, Indonesia
Nuryakin
Maryati, Tri
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Univ Muhammadiyah Yogyakarta, Brawijaya Rd, Yogyakarta City 55183, IndonesiaUniv Muhammadiyah Yogyakarta, Brawijaya Rd, Yogyakarta City 55183, Indonesia
机构:
Lappeenranta Lahti Univ Technol, Riphah Sch Business & Management, Lappeenranta, FinlandLappeenranta Lahti Univ Technol, Riphah Sch Business & Management, Lappeenranta, Finland
Awan, Usama
Nauman, Shazia
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机构:
Riphah Int Univ, Riphah Sch Business & Management, Lahore Campus,12-13 Raiwand Rd, Lahore 55150, PakistanLappeenranta Lahti Univ Technol, Riphah Sch Business & Management, Lappeenranta, Finland
Nauman, Shazia
Sroufe, Robert
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机构:
Duquesne Univ, Management Dept, Pittsburgh, PA 15219 USALappeenranta Lahti Univ Technol, Riphah Sch Business & Management, Lappeenranta, Finland
机构:
College of Management, National Kaohsiung University of Science and Technology, Kaohsiung, TaiwanCollege of Management, National Kaohsiung University of Science and Technology, Kaohsiung, Taiwan
Huang, Yi-Chun
Chen, Chih Ta
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机构:
College of Management, Meiho University, Pingtung, TaiwanCollege of Management, National Kaohsiung University of Science and Technology, Kaohsiung, Taiwan