MARKETING THE PATHOLOGY PRACTICE

被引：0
|
作者：
BERKOWITZ, EN
机构：
来源：
ARCHIVES OF PATHOLOGY & LABORATORY MEDICINE | 1995年 / 119卷 / 07期
关键词：
D O I：
暂无
中图分类号：
R446 [实验室诊断]; R-33 [实验医学、医学实验];
学科分类号：
1001 ;
摘要：
Effective marketing of the pathology practice is essential in the face of an increasingly competitive market. Successful marketing begins with a market-driven planning process. As opposed to the traditional planning process used in health care organizations, a market-driven approach is externally driven. Implementing a market-driven plan also requires recognition of the definition of the service. Each market to which pathologists direct their service defines the service differently. Recognition of these different service definitions and creation of a product to meet these needs could lead to competitive advantages in the marketplace.
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页码：655 / 658
页数：4
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