MEASURING LEISURE AND TRAVEL MOTIVES IN NORWAY: REPLICATING AND SUPPLEMENTING THE LEISURE MOTIVATION SCALES

Based on previous research, nine central motive dimensions were identified. Four scales (Culture, Friends, Accomplishment, and Peace/Quiet) may be seen as conceptual replications of the four scales of Beard and Ragheb, while five (Sun/Warmth, Family, Nature, Fitness, and Indulgence) were found in other research in Norway and abroad. In a representative survey of the Norwegian inland city of Gjovik (N = 401), four-item rating scales for each of the nine dimensions were tried out. The psychometric properties of most scales are promising, with alpha values comparable to those found in previous work in this field. Judging from a SEM perspective, the replication of the four Beard and Ragheb scales is only moderately successful. While a combined nine-factor model does not appear tenable, an eight-factor model is closer to the data. More work is needed on the issue of validity.