MANAGERIAL OPINIONS OF MARKETING PLANNING

被引：1

作者：

GREENLEY, GE

机构：

来源：

OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE | 1988年 / 16卷 / 04期

关键词：

D O I：

10.1016/0305-0483(88)90064-3

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：277 / 287

页数：11

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