THE DILEMMA OF CREATIVE ADVERTISING

被引：9
|
作者：
POLITZ, A
机构：
来源：
JOURNAL OF MARKETING | 1960年 / 25卷 / 02期
关键词：
D O I：
10.2307/1248603
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：1 / 6
页数：6
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