NATIONAL ADVERTISING PRICING - CHAIN VS INDEPENDENT NEWSPAPERS

被引：8

|

作者：

BUSTERNA, JC

机构：

来源：

JOURNALISM QUARTERLY | 1988年 / 65卷 / 02期

关键词：

D O I：

10.1177/107769908806500207

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

收藏

页码：307 / &

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