PRODUCT POSITIONING BY MULTIDIMENSIONAL-SCALING

被引：0

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作者：

WILKES, RE ^{[1
]}

机构：

[1] TEXAS TECH UNIV,LUBBOCK,TX 79409

来源：

JOURNAL OF ADVERTISING RESEARCH | 1977年 / 17卷 / 04期

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：15 / 19

页数：5

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