SPORTS AND SPORTS CULTURE OF STUDENTS IN HIGHER EDUCATION SYSTEM

Currently, the strategic direction of the development of society and the system of education is the formation of human culture. The entry into force of the Bologna process aims to enhance the mobility of the individual, its development in the development of cultural values. A specific component of culture as a social phenomenon is sports - amateur, professional and mass. Sport is regarded as a sphere of public life which helps to form and develop best human qualities. A social necessity for the development of sports in the students' environment is determined by the needs of the society and the state to have an effective means of evolution of psycho-physical abilities of the person. Sport is one of the most effective and attractive forms of organization of physical culture of students becoming part of their life style. However, for sport to have only a positive impact on the person and not to cause their deformations, it is necessary to develop the sports culture of students in the process of physical culture and sports education. In our opinion, sports culture of the person is an integrative personal formation including a system of means, ways and results of physical culture and sports activities, focused on the perception, reproduction, creation and distribution of physical culture and sports values and technologies. Sports culture of the person is formed in the process of the person's acquisition of the cultural and educational potential, values and technologies of sports, as well as in the result of accumulation of experience of physical culture and sports activities and filling them with personal senses. Sports culture of the person includes the following components: 1. Component values (physical culture and sports values, meanings, motives, goals, means to achieve them). 2. The normative component of sports culture (norms of physical development, preparation, health, moral sports behavior, physical culture and sports traditions). 3. Socio-communicative component of sports culture (the culture of communication and interaction in the process of physical culture and sports activities). 4. The cognitive component of sports culture (physical culture and sports values in the form of knowledge, beliefs, skills). In the system of higher education it is necessary to implement the humanistic function of physical culture and sports and their impact on the person. In order to better implement the humanistic potential of physical culture and sports it is necessary to create the system of teaching physical culture and sports to students with a focus on the formation of the sports culture of the person.