LIFE CYCLE ASSESSMENT IN MANAGEMENT OF SOCIALLY RESPONSIBLE ENTERPRISE

被引：2

作者：

Tkaczyk, Stanislaw ^{[1
]}

Kuzincow, Joanna ^{[2
]}

Ganczewski, Grzegorz ^{[2
]}

机构：

[1] Warsaw Univ Technol, Fac Management, Warsaw, Poland

[2] COBRO Packaging Res Inst, Warsaw, Poland

来源：

FOUNDATIONS OF MANAGEMENT | 2014年 / 6卷 / 03期

关键词：

Corporate Social Responsibility (CSR); carbon footprint; greenwashing; management; marketing; communicational chaos; turbulent environment; Life Cycle Assessment (LCA);

D O I：

10.1515/fman-2015-0019

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The following paper presents dangerous and evident phenomenon of communicational chaos in the field of environment protection and sustainable development in a turbulent external environment. It is pointed that this phenomenon gives organizations an opportunity to take pretended pro-environmental actions, such as socially critical greenwashing. As a counterbalance to those practices, a concept of Corporate Social Responsibility (CSR) is presented, underlining the possibility of developing honest environmental marketing basing on methods such as Life Cycle Assessment.

引用

页码：71 / 82

页数：12

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