THE EFFECTIVENESS OF MARKETING POLICY BOYCOTTS - ENVIRONMENTAL OPPOSITION TO MARKETING

被引：114

作者：

GARRETT, DE

机构：

来源：

关键词：

D O I：

10.2307/1251128

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：46 / 57

页数：12

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