Assessing the impact of message cues and arguments in persuasion: Conceptual and methodological issues

被引：0
|
作者：
Areni, CS [1 ]
Cox, KC [1 ]
机构：
[1] NICHOLLS STATE UNIV,THIBODAUX,LA 70301
来源：
ADVANCES IN CONSUMER RESEARCH, VOL XXII | 1995年 / 22卷
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Postulates of the Elaboration Likelihood Model (ELM), the Heuristic-Systematic Model (HSM), and related models of persuasion in the marketing literature are compared and contrasted. Several recommendations are offered regarding directions for future research efforts. In general, these suggestions fall into the following categories: (1) propositions for future research efforts, (2) recommendations to enhance the quality of the tests of various aspects of the ELM and HSM, and (3) suggestions regarding more complete and practical conceptualizations of key constructs in each model.
引用
收藏
页码：198 / 202
页数：5
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