THE ROLE OF ETHICAL VALUES IN THE MOTIVATION OF SPECIALISTS (HELPING PROFESSIONS)

The relevance of socio-philosophical analysis from the standpoint of the ethical and sociocultural foundations of helping professions is due to a dynamic change in the values of society and the reflection of these changes in the motivational profile of a specialist in helping professions. Being a special kind of social activity, the profession of the socionic profile contributes to the creation of a space of the main directions of people's life activity (medicine, education, social support, etc.). Therefore, it is necessary to take into account the need to identify two approaches to the definition of the object of activity of the helping professions that form their axiological basis. It can be said that the object of the helping profession at different stages of its historical development has its own specifics: at the first stage from the 17th to the beginning of the 20th century, from the moment when the professing professions were closely connected with philanthropy and applying the client-oriented approach in rendering assistance to the "needy", until the later stage of the development of the cluster of professions in the 20th-21st centuries, where humanism already replaces the values of utilitarian effectiveness dictated by the Soviet state and the object of assistance in this period is no longer an individual, but a social group of people united by an artificially unified problem, through the introduction of standardization and KPI in the organization of assistance. At the same time, activities in helping professions remain focused on helping individuals in need to integrate them into society with optimum quality. Specialists in the socionic type professions remain sufficiently autonomous in their activities, which necessitates the need for additional (in addition to normative and legal and technological) moral reflection of their own behavior. This gives grounds for determining the elements of different models of the motivational profile of specialists in the helping profession, taking into account their moral values, as well as the modes of being, answering the main question: what effect do they have on the quality and results of conducting professional activity by a specialist in relation to the object - the "needy".