A Multidisciplinary Approach for the Analysis of Tourist Buying Behaviour

There are several variables that influence the choice of a tourist destination. In this sense, the perception that tourists have of a place without being in it and the stimuli that affect their intention to go create an opportunity of research in the literature. This paper presents a theoretical framework integrating three perspectives that deal with the purchase intention of the tourist, with contributions from the signalling theory, theories of emotions and the relationship marketing approach. The goal is to know the role that signals, emotions and trust play in the tourist intention to go to a tourist destination. The study aims to show the need to address the analysis of tourist destinations from an integrative perspective of three approaches, to avoid adopting a partial and incomplete view of the problem. The final considerations justify the proposed theories and their application to the field of tourism.