The professional potential of students and their adaptation to the structure of "company town" employment

Social and economic problems of "company towns" are mainly determined by the fact that the existence of their citizens to the great extend depends on the function of those city-forming enterprises which determine practically all spheres of life in those settlements and thereby limit their development. A company town in the Russian Federation is a settlement in which over twenty-five percent of the inhabitants are employees of the same enterprise with the output produced by that enterprise referring by 50% only to one particular industry. Naberezhnye Chelny is one of such examples. This city was built together with the automobile plant KAMAZ, with which it forms one unit. The proposed project model of professional orientation "My professional vector" assumes the development for a company town of a technology of psychological and pedagogical support in professional self-determination for students at different levels of the educational system and the promotion of young specialists' adaptation to the profession. The implementation of this project is determined by poor information awareness in the complex world of professions, as well as by unreasonable, inadequate and often random choice of a profession. The project is caused by the necessity to improve the training of engineers and workers for effective economic development of the city and the country, for creating new models of vocational guidance that take into account various professional interests and abilities of trainees. The goal of the project is to orient modern youth toward choosing technical professions, to better the prestige of the city's enterprises in the minds of young people, to increase their interest in technical and natural sciences and in professions of workers.