Coordination in a tourism ecosystem

Integrating complex business networks in Tourism is a wicked problem. Many different business owners have various goals and management approaches. A tourist network is often managed through coordination and partnerships because the sheer complexity of trying to be competitive makes little sense when so many businesses have a common goal. In this paper we explore how thinking in network terms in tourist business networks actually sheds light on how to manage wicked problems in general. In particular, we focus on how the network approach to managing complex networks in business may produce leverage points for synthesising managerial tension points between partners and thereby facilitate innovation systems. We argue that the network approach may shed light on how to build platforms for gaining traction and synthesis in wicked problems. We conclude with suggestions for future research.