Word Association and Opinion Research: "Advertising" - an Illustrative Example

被引:5
|
作者
Vicary, James M.
机构
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D O I
10.1086/265923
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
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页码:81 / 98
页数:18
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