MARKETINGS LEADERSHIP ROLE IN IMPLEMENTING THE MARKETING CONCEPT THROUGH TOTAL QUALITY-CONTROL

被引：0

作者：

ONEAL, CR

LAFIEF, WC

机构：

来源：

1988 AMA EDUCATORS PROCEEDINGS : EFFICIENCY AND EFFECTIVENESS IN MARKETING | 1988年 / 54卷

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D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

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引用

页码：59 / 59

页数：1

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