STRATEGIC FOCUS - THE CEOS KEY PRIORITIES

This paper describes a model for viewing the set of strategic foci available to organizations and understanding the management practices which support a selected strategic focus. The model is on interviews with top management from seven different organizations. These organizations were selected to provide a diverse mix of organizational forms and industry groupings. The four strategic foci identified during the interview process are integrated with the strategic management and accounting literatures. A discussion of the management practices which support the organization's drive toward its selected strategic focus and examples of industry groups likely to be associated with the four strategic foci are explored.