MANUFACTURING AND SALES COORDINATION FOR PRODUCT VARIETY

Medicom is a large company, manufacturing medical equipment. Its product-market combination is characterised by intense communication with professional customers and a large variety of end-products. Both communication and the operational logistic process are hindered by two product specification concepts that are nowadays used to define customer specific product variants. In this paper, we propose a product specification concept that allows a product specification from both a sales and a manufacturing view. We will demonstrate that this will improve the communication between sales and manufacturing, thereby enhancing quality of information and reducing lead-times in the operational process.