In the article the interactive educational online-project "Reading in the WEB 2.0. Dating with a Text" is presented. The project is directed to modernization of literary education of pupils and students. We suggest to use the kinds of activity, actual and interesting for pupils, habitual for their computer practice in the educational and developing purposes (hyperlink, comment, chat, post, poster, booktreyler). Purpose: creation of the interactive educational environment for formation and development of reader's and information culture of pupils. The project is based on the provisions of communicative didactics, hermeneutics and receptive esthetics. In the development process of a new technique of online reading the main conditions of successful literary and educational communication have been defined; the actual cultural and educational space for realization of dialogue of the reader with the text was created. With the such approach for text the reader realizes the dialogical nature of art, develops his ability to reply to the author's in tensions. Prospects of use of interactive online projects are broad: they can be used in any sphere (literature, mathematics, history, ect.) and on any subject (work of art, task, formula, a historical source, etc.).
