Stakeholder salience and CSR in Indian context

被引:0
|
作者
Rajagopal, Vardhini [1 ]
Dyaram, Lata [1 ]
Ganuthula, Venkat Ram Reddy [1 ]
机构
[1] Indian Inst Technol, Sardar Patel Rd, Madras 600036, Tamil Nadu, India
关键词
Stakeholder management; Stakeholder integration; Salience; CSR;
D O I
10.1007/s40622-016-0134-4
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
We examine stakeholder management by studying the relationship between antecedents and outcomes of stakeholder salience in Indian IT industry. A mixed methodology integrating qualitative and quantitative approaches was adopted. Two potential antecedents of stakeholder salience were identified, namely, stakeholder integration and top management support. The consequent outcome was Corporate Social Responsibility (CSR) toward stakeholders. Data were collected from 67 organizations through a survey questionnaire. The conceptual framework was tested across six prominent primary stakeholders: investors, customers, employees, suppliers, environment and community. Data were analyzed using partial least squares technique. The influence of stakeholder integration on salience of stakeholders was found to be significant in the case of investors, customers, employees and suppliers. However, the influence of top management support toward determining stakeholder salience was only evident in regard to key stakeholder groups. Further, salience of all the stakeholder groups was found to considerably enhance the potential CSR activities toward them. Top management support was identified as a potential antecedent of sa
引用
收藏
页码:351 / 363
页数:13
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