NEW METHOD OF INCREASING MAIL SURVEY RESPONSES - CONTRIBUTIONS TO CHARITY

被引：34

|

作者：

ROBERTSON, DH

BELLENGER, DN

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1978年 / 15卷 / 04期

关键词：

D O I：

10.2307/3150635

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：632 / 633

页数：2

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