EVALUATING PROMOTIONAL STRATEGY EFFECTIVENESS FOR A HEALTH-CARE ORGANIZATION

被引：2

|

作者：

GOMBESKI, WR

FAY, GW

NIEDZIELSKI, KR

WEAVER, FJ

机构：

来源：

JOURNAL OF BUSINESS RESEARCH | 1988年 / 17卷 / 01期

关键词：

D O I：

10.1016/0148-2963(88)90025-2

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：81 / 90

页数：10

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