Measuring linear feedback between generic advertising expenditures and sales in the New York City fluid milk market

被引：0

作者：

Mohanty, S ^{[1
]}

Royer, J ^{[1
]}

Peterson, EW ^{[1
]}

机构：

[1] UNIV NEBRASKA,LINCOLN,NE 68583

来源：

AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS | 1995年 / 77卷 / 05期

关键词：

D O I：

暂无

中图分类号：

F3 [农业经济];

学科分类号：

0202 ; 020205 ; 1203 ;

摘要：

引用

页码：1370 / 1370

页数：1

共 17 条

[1] Generic advertising wearout: The case of the New York City fluid milk campaign
Reberte, C
Kaiser, HM
Lenz, JE
Forker, O
JOURNAL OF AGRICULTURAL AND RESOURCE ECONOMICS, 1996, 21 (02) : 199 - 209
[2] GENERIC FLUID MILK ADVERTISING, DEMAND EXPANSION, AND SUPPLY RESPONSE - THE CASE OF NEW-YORK-CITY
LIU, DJ
FORKER, OD
AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS, 1988, 70 (02) : 229 - 236
[3] OPTIMAL-CONTROL OF GENERIC FLUID MILK ADVERTISING EXPENDITURES
LIU, DJ
FORKER, OD
AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS, 1990, 72 (04) : 1047 - 1055
[4] SALES RESPONSE TO GENERIC PROMOTION EFFORTS - CASE OF FLUID MILK ADVERTISING
THOMPSON, SR
AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS, 1974, 56 (05) : 1207 - 1207
[5] A fluid milk marketing costs model for a noncompetitive market: An application to New York State and New York City.
Doyon, M
Frigon, M
Romain, R
AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS, 1999, 81 (05) : 1282 - 1282
[6] THE EXPERIENCE OF NEW YORK CITY IN GRADING MARKET MILK
Brown, Lucius P.
AMERICAN JOURNAL OF PUBLIC HEALTH, 1916, 6 (07) : 671 - 677
[7] EFFECT OF CANADIAN ADVERTISING ON MILK DEMAND - THE CASE OF THE BUFFALO, NEW-YORK MARKET
KINNUCAN, H
CANADIAN JOURNAL OF AGRICULTURAL ECONOMICS-REVUE CANADIENNE D ECONOMIE RURALE, 1987, 35 (01): : 181 - 196
[8] Evaluating the Effectiveness of Generic Advertising versus Nonadvertising Marketing Activities on New York State Milk Markets
Zheng, Yuqing
Kaiser, Harry M.
AGRIBUSINESS, 2009, 25 (03) : 351 - 368
[9] AN EMPIRICAL-ANALYSIS OF THE RELATIONSHIP BETWEEN ADVERTISING AND SALES - A CASE-STUDY OF THE LIQUID MILK MARKET
HESSNER, C
MELLOR, CJ
JOURNAL OF AGRICULTURAL ECONOMICS, 1986, 37 (02) : 193 - 206
[10] Demographic and psychological moderators of the relationship between neighborhood cigarette advertising and current smoking in New York City
Giovenco, Daniel P.
Spillane, Torra E.
Baig, Sabeeh A.
Dumas, Sarah E.
Dongchung, Tenzin Yangchen
Sanderson, Mike
Sisti, Julia S.
Farley, Shannon M.
Jasek, John P.
Seligson, Amber Levanon
HEALTH & PLACE, 2020, 66

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