Linking Servicescape, Tourist Satisfaction and Overall Tour Guiding Experience: The Case of Taman Negara National Park, Malaysia

被引：0
|
作者：
Tan, S. E. [1 ]
Aziz, Y. A. [1 ]
Khairi, W. A. [1 ]
Zaiton, S. [2 ]
机构：
[1] Univ Putra Malaysia, Fac Econ & Management, Dept Management & Mkt, Serdang 43400, Selangor, Malaysia
[2] Univ Putra Malaysia, Fac Forestry, Dept Recreat & Ecotourism, Serdang 43400, Selangor, Malaysia
来源：
PERTANIKA JOURNAL OF SOCIAL SCIENCE AND HUMANITIES | 2015年 / 23卷
关键词：
Servicescape; Tour Guide; Satisfaction; Experience; Malaysia;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
This study has two key objectives. The first objective is to determine the characteristics of servicescape, while the second is to investigate the impact of servicescape on tourist satisfaction and the overall tour guiding experience. The linkages are attempted on a sample of 385 local and foreign visitors to Taman Negara National Park (TNNP) through the application of exploratory factor analysis and multiple regression. The experimental results show that: (a) there are five characteristics of servicescape in the TNNP, and (b) servicescape has a positive impact on tourist satisfaction and the overall tour guiding experience. The theoretical and managerial consequences of the findings of the study are esented and recommendations have been made for researches in the future.
引用
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页码：33 / 48
页数：16
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