HOW DOES MARKETING INFLUENCE FOOD CHOICES?

被引：1
|
作者：
Filser, Marc [1 ]
机构：
[1] CERMAB LEG, 2 Blvd Gabriel, F-21000 Dijon, France
来源：
CAHIERS DE NUTRITION ET DE DIETETIQUE | 2006年 / 41卷 / 05期
关键词：
Marketing; Consumer behavior; Market survey;
D O I：
10.1016/S0007-9960(06)70641-1
中图分类号：
R15 [营养卫生、食品卫生]; TS201 [基础科学];
学科分类号：
100403 ;
摘要：
The emergence of the marketing function is narrowly connected with the evolution of the agro food system, facing a simultaneous massification of production and consumption, and a need to regulate flows. Methods for analyzing and acting upon markets have dramatically improved since, and the contribute to a significant reduction of the risk the corporation is facing when it launches a product. But this better knowledge of the market is revealing the complexity of consumer decision making, and the limits of marketing action.
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页码：285 / 288
页数：4
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