COMPOSITE HETEROGENEOUS MODEL FOR BRAND CHOICE BEHAVIOR

被引：13

作者：

JONES, JM ^{[1
]}

机构：

[1] UNIV CALIF,GRAD SCH MANAGEMENT,LOS ANGELES,CA 90032

来源：

MANAGEMENT SCIENCE SERIES A-THEORY | 1973年 / 19卷 / 05期

关键词：

D O I：

10.1287/mnsc.19.5.499

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：499 / 509

页数：11

共 50 条

[1] COMPOSITE HETEROGENEOUS MODEL OF BRAND CHOICE AND PURCHASE TIMING BEHAVIOR
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