On common linguistic features of German and Czech advertising slogans

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作者
Jilkova, Hana
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C [社会科学总论];
学科分类号
03 ; 0303 ;
摘要
Based on the corpora analysis, 1 this article attempts to find common linguistic characteristics of this advertising type of text in both languages, based on some 800 German and 800 Czech slogans from the years 2000-2006.
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页码:79 / +
页数:21
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