LIFE CYCLE CONCEPT IN MARKETING RESEARCH

被引：203
|
作者：
WELLS, WD
GUBAR, G
机构：
[1] UNIV CHICAGO,GRAD SCH BUSINESS,CHICAGO,IL
[2] SETON HALL UNIV,PATERSON,NJ
来源：
JOURNAL OF MARKETING RESEARCH | 1966年 / 3卷 / 04期
关键词：
D O I：
10.2307/3149851
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：355 / 363
页数：9
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